A 36-foot-long billboard located at the corner of Highland and Baum in Pittsburgh, Pennsylvania. Every month, a different individual is invited to take over the billboard to broadcast personalized messages, which are spelt out using wooden letters that are changed by hand.
“Don’t call me more than once, you hear me?
When you do, I’ll hear it ring and I’ll let it go.
Don’t forget to leave a message. Breathe
so the static catches onto your lungs and
makes that silvery rasp I love.
Tell the silence you need me. Tell it you’ll be fine
if I don’t need you back. Tell it you remember
the way I smoked like everyone was watching,
like every kiss was the one before quitting.
Tell it you miss me. Tell it you’re not lying.
Stop when the beep sounds.”
– Ramna Safeer, Instructions For Him (via larmoyante)